Apple
Portability is improving as steering liberalises across the US and EU; Apple's moat is shifting from contractual restriction toward data, network and habit capture.
Eleven-Parameter Profile
V3.1 Decomposition
| Component | Value | Formula |
|---|---|---|
| CES₄ capture core | 0.7744 | CES(d, m, a, p) |
| Knowledge synergy σₖ | 0.8000 | √(d · m) |
| Operability synergy σₒ | 0.7483 | √(a · p) |
| Synergy boost | 1.2322 | 1 + 0.3·(σₖ + σₒ)/2 |
| Org-depth multiplier | 1.3000 | 1 + 0.5·o |
| Momentum multiplier | 1.1800 | 1 + 0.3·t |
| Total Capture | 1.9102 | c·(1+0.5n)·core·syn·org·mom |
| CES₃ escape core | 0.4321 | CES(x, s, h) |
| Feedback attenuation | 0.7290 | max(0.3, 1 − 0.35·core) |
| Total Escape | 0.4150 | ε + escCore · feedback |
| B = Capture / Escape | 4.60 | 1.910 / 0.415 |
Scoring Rationale
Ecosystem-level scoring: iCloud data accumulation (d=8), 15+ years of purchase history and personalisation (m=8), iMessage/FaceTime/AirDrop network effects (n=9) and primary-device closeness (c=9) drive capture; escape remains limited by ecosystem-wide substitutability (s=4) and smartphone dependency (h=4). Portability was re-assessed from 3 to 5 in Q3-2026: external purchase links have been mandatory in the US since 30 April 2025 (the Ninth Circuit later permitted a below-27% fee and the Supreme Court granted certiorari on the contempt question on 30 June 2026), and Apple's June 2025 EU terms replaced the formal steering prohibition with a multi-component fee structure. Disclosure: this was a rubric reassessment incorporating facts that partly pre-date April 2026, not a wholly new quarter-on-quarter structural change - see blackholeindex.com/cma-steering-response, section 3.
Parameter Sensitivity
Comparable Platforms — Big Tech & Semiconductors (11 peers)
| # | Platform | Ticker | B-index | Zone | |
|---|---|---|---|---|---|
| 01 | TSMC | TSM | 12.28 | BLACK HOLE | Profile → |
| 02 | ASML | ASML | 9.62 | BLACK HOLE | Profile → |
| 03 | Amazon | AMZN | 8.40 | BLACK HOLE | Profile → |
| 04 | NVIDIA (CUDA) | NVDA | 8.29 | BLACK HOLE | Profile → |
| 05 | Broadcom | AVGO | 7.19 | BLACK HOLE | Profile → |
| 06 | Microsoft | MSFT | 6.41 | BLACK HOLE | Profile → |
| 07 | Meta | META | 5.22 | BLACK HOLE | Profile → |
| 08 | Qualcomm | QCOM | 5.21 | BLACK HOLE | Profile → |
| 09 | Alphabet/Google | GOOG | 4.62 | BLACK HOLE | Profile → |
| 10 | Intel | INTC | 3.60 | BLACK HOLE | Profile → |
| 11 | Samsung | 005930.KS | 3.11 | BLACK HOLE | Profile → |